Privacy Policy

1. Introduction

Welcome to Fluxe Rent a Car (“Fluxe,” “we,” “us,” or “our”).
We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, disclose, and safeguard your personal data when you interact with our website www.fluxecars.com, make a booking, or use any of our car rental services in the United Arab Emirates.

This policy follows the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and incorporates international best practices such as the EU General Data Protection Regulation (GDPR). By visiting our website or using our services, you agree to the terms of this Privacy Policy.

2. Information We Collect

We collect various types of personal and non-personal information depending on your interaction with our services.

Personal Information

• Full name
• Date of birth and nationality
• Contact details (email address, phone number, physical address)
• Emirates ID, passport, and visa copy
• Valid UAE or international driving license information
• Payment and billing details (credit/debit card, billing address)
• Rental details (vehicle type, rental period, delivery location, booking history)
• Customer communications (emails, phone calls, or chat messages)

Technical and Usage Data

• IP address, browser type, and device information
• Operating system, access times, and referring URLs
• Website usage data such as pages visited, clicks, and time spent
• Cookies, pixels, and similar tracking technologies

Optional Information

• Feedback, testimonials, and survey responses
• Marketing and communication preferences you voluntarily provide

3. How We Use Your Information

We use your personal data for the following purposes:

• Booking & Service Fulfillment: To confirm reservations, process payments, and manage vehicle delivery or collection.
• Identity Verification: To verify your eligibility and validate your driving credentials.
• Customer Support: To respond to inquiries, complaints, or emergency requests.
• Legal Compliance: To meet UAE traffic, insurance, and RTA requirements.
• Marketing (with consent): To send offers, newsletters, or loyalty updates.
• Analytics & Improvement: To enhance our website, monitor performance, and improve customer experience.

4. Legal Basis for Processing (UAE PDPL)

We process your data under the following legal bases:

• Consent: When you agree to marketing or communications.
• Contractual necessity: To perform obligations under your rental agreement.
• Legal obligation: To comply with UAE traffic and insurance laws.
• Legitimate interests: To ensure security, prevent fraud, and improve operations.

5. Vehicle Telematics & GPS Tracking

Our vehicles may include GPS and telematics systems that record location, mileage, ignition status, and driving alerts. This data helps ensure vehicle safety, prevent theft, verify compliance with rental terms, and provide roadside assistance. Data is retained for 90–365 days unless required longer for insurance or legal reasons.

6. Data Sharing & Disclosure

We only share your information when necessary and under strict confidentiality:

• Government authorities (RTA, Police, Courts) for legal or regulatory reasons
• Payment providers for secure transaction processing
• Insurance and roadside partners for coverage or emergencies
• IT and hosting providers for system maintenance and security
• Marketing partners (only if you’ve opted in)

We do not sell or rent your personal data to third parties.

7. International Data Transfers

Your data may be processed on secure servers outside the UAE. We ensure equivalent protection through contractual safeguards or transfers to countries with adequate data protection standards.

8. Data Retention

We retain personal data only as long as necessary to fulfill the purposes of this policy or as required by law. Examples include:

• Rental contracts and invoices: 5–7 years
• GPS/telematics data: 90–365 days
• CCTV footage: 30–60 days
• Marketing preferences: until consent is withdrawn

9. Data Security

• Secure servers with encryption and firewalls
• Access restricted to authorized staff
• Regular audits and system updates
• Secure payment gateways (PCI-DSS compliant)

While we take robust measures to protect your data, no system is completely secure. Please use strong passwords and avoid sharing credentials.

10. Your Rights

• Access and obtain a copy of your personal data
• Correct inaccurate or incomplete details
• Request deletion where legally applicable
• Withdraw consent to marketing
• Request data portability (where feasible)
• Object to processing under certain circumstances

To exercise these rights, contact us at [email protected].

11. Cookies & Tracking

Our website uses cookies to enhance your browsing experience, analyze performance, and support targeted advertising. You can disable cookies in your browser, though some features may be limited. For details, see our Cookie Policy.

12. Children’s Privacy

Our services are intended for users aged 21 and above with valid driving licenses. We do not knowingly collect data from minors under 18. If such data is found, it will be deleted immediately.

13. Policy Updates

We may update this Privacy Policy periodically to reflect changes in law or our practices. Any updates will be published on this page with a revised “Last Updated” date. Continued use of our services after updates constitutes acceptance.

14. Contact Us

For questions, requests, or concerns regarding this Privacy Policy, please contact:
Fluxe Rent a Car
📍 The Court Tower 506, Dubai, United Arab Emirates
📧 [email protected]
🌐 www.fluxecars.com